About us

Transformation
Authenticity
Inspiration

NEW.

About NEUF.

NEUF. is a Belgian brand, founded in 2023 by Marie & Louis-Philippe.

The name NEUF. stands not only for “new,” but also for a new beginning.

When Marie decided to completely change her life, she lost over 60 kg—a transformation driven by exercise, nutrition, and discipline. That power of innovation is woven into everything that NEUF. is today.

The number 9 , Louis-Philippe's number in his horseball team, forms the second part of our name. It's a nod to our sporting DNA and the dynamic lifestyle we represent.

Our vision

At NEUF. we believe in innovation—both personally and in fashion.

We create clothes that give you comfort, without compromising on style.

Luxury, simplicity, portability and affordability are central to everything we do.

We saw a gap in the market: there wasn't a brand that truly combined sporty elegance, comfort and a luxurious look — in an accessible way .

With NEUF. we are going to change that.

Our ambition

We're building a brand that evolves with the modern customer. With multiple drops each year , we respond to current trends and lifestyle needs—always with a focus on quality, detail, and a minimalist, luxurious look.

Thanks to our:

  • data-driven approach,
  • cross-media campaigns,
  • personal service,

We want to offer more than just clothing. We're building an experience.
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